USF 2001-2002 Undergraduate Catalog - Pages 138 - 139

Marketing (MKT)

Courses - Course Descriptions - Printable Degree Requirements

Marketing is a dynamic field with many dimensions, including product selection and planning, product distribution, pricing and promotion. Marketing poses many challenges and yields generous rewards for those meeting these challenges. Marketing operations are carried out domestically and internationally in virtually all business organizations offering a product or service. Many marketing concepts are applicable to the operations of non-profit organizations such as governmental, educational, and health care institutions as well as charitable and political campaigns.

Marketing operations provide the most visible links between the firm or institution and its many publics. Marketing in the end deals with people, people who are constantly changing in their needs, wants and desires; and coupled with these changing tastes is a fiercely competitive environment sustained by all the resources of a rapidly evolving technology. These forces lead to much of the challenge and to much of the dynamic nature of marketing.

The marketing program at USF prepares students for initial entry and management positions in many areas of marketing with a curriculum that is concerned with:

1. Understanding how to attract and retain customers;
2. Having the ability to find and analyze information;
3. Being able to design, collect, and analyze marketing information to be used in managerial decision making;
4. Using electronic and traditional media to create satisfied loyal customers;
5. Having personal communication skills that businesses demand;
6. Being capable of writing a winning marketing plan;
7. Understanding and being able to apply the latest marketing concepts, including marketing automation.

Requirements for the B.A./B.S. Degree:

Common Prerequisites

Within the 120 semester-hour program as listed in the General Requirements section, students must complete a minimum of 18 hours in marketing beyond MAR 3023.

Required Marketing Courses:

• MAR 3823 Marketing Management (3)
• MAR 3613 Marketing Research (3)
• MAR 3400 Professional Selling (3)
• MAR 4333 Electronic/Promotion Management (3)
• MAR 4824 Marketing Management Problems (3)
• Additional upper-level marketing courses (3-9)

Total (18-24)

It is strongly recommended that marketing majors take an internship course as part of their plan of study. It is also recommended that courses in information technology, finance, management, and international business be included in business electives. In addition, it is recommended that students include courses in speech, social sciences, and communication as part of general electives.

Undergraduate students in the College of Business not majoring in Marketing can greatly enhance their attractiveness to employers by taking a minor in Marketing or taking selected courses from the Marketing curriculum to broaden their backgrounds. Marketing is particularly complimentary for College of Business students majoring in Information Technology, Finance, and Mangement. For non-business majors, Marketing is very complimentary with degrees such as communications, liberal arts, and engineering.

Requirements for a Minor in Marketing (For Business Majors Only):

The requirements are:

1. MAR 3823 Marketing Management (3)
   Any 3 upper level Marketing courses with a MAR prefix (excluding MAR 4824) (9)

   Total Marketing Hours (12)

2. A grade point average of 2.0 or better must be achieved in the minor course work at USF and in all minor courses completed at any institution.

3. At least 9 hours of the required 12 credit hours must be taken in residence at USF.

USF 2001-2002 Undergraduate Catalog - Page 140

Marketing Faculty

Chairperson: W. B. Locander; Professors: R. L. Anderson, S. A. Baumgarten, W. B. Locander, T. E. Ness, D. J. Ortinau, P. J. Solomon, J. R. Stock; Associate Professors: W. A. DeBord, J. R. Goolsby, J. S. Hensel, G. W. Marshall, M. B. Stamps, H. Towery; Assistant Professor: K. Braumsberger, E. Harris, B. Lafferty, J. Lee, M. Luckett, N. M. Noel; Instructors: V. B. Panzer, J. E. Reedy, J. Sherman; Lecturer: R. L. Leeds.

Course Descriptions

• MAR 2931 Selected Topics in Marketing (1-4)
• MAR 3023 Basic Marketing (3)
• MAR 3400 Professional Selling (3)
• MAR 3613 Marketing Research (3)
• MAR 3823 Marketing Management (3)
• MAR 4156 International Marketing (3)
• MAR 4213 Logistics and Physical Distribution Management (3)
• MAR 4231 Retailing Management (3)
• MAR 4333 Promotion Management (3)
• MAR 4403 Sales Management (3)
• MAR 4453 Business to Business Marketing (3)
• MAR 4503 Buyer Behavior (3)
• MAR 4824 Marketing Management Problems (3)
• MAR 4903 Independent Research (1-3)
• MAR 4905 Independent Study (1-3)
• MAR 4933 Selected Topics In Marketing (1-3)

Please send questions or comments to:
Mia Fluitt - webCat@ugs.usf.edu
Effective Date: Semester I, 2001