USF 1995-96 Undergraduate Catalog - Page 82 - 83 | Course Descriptions |
The School of Mass Communications, accredited by the Accrediting Council on Education for Journalism and Mass Communications, offers approximately 70 courses varying in content from the highly technical and field-specialized in some cases to an essential liberal arts orientation in others. The program introduces students to the theories, principles, and problems of communications, emphasizing the concept of freedom of information as the cornerstone of Constitutional Democracy and preparing students for future leadership roles in communications media. Graduates should understand the structure and functions of mass media systems as well as the basic processes of communication. In addition, students specialize in an area of mass communications (advertising, telecommunications, magazines, news-editorial, public relations, or visual communications) to blend a strong introduction to professional skills with the theoretical orientation.
Majors seeking careers in the mass media will be directed to the various media with which the department maintains close contact for summer internships, practica and part-time work. A limited number of students will have the opportunity to serve as interns with a mass communications organization and take MMC 4945 for three hours credit. See MMC 4945 in catalog course listings. Note: Students may not receive credit for both an internship (MMC 4945) and a practicum (ADV 4940, JOU 3940, JOU 4941, PUR 4700, RTV 3941, RTV 4942, VIC 3943).
To be admitted to the core curriculum in Mass Communications, students must have completed 45 hours with a 2.7 minimum Overall Grade Point Average, and ENC 1101 and 1102 with a minimum grade of "C" in each. Applicants must establish a minimum score of 60 percent on the Mass Communications Diagnostic Test prior to entering MMC 3100 (Writing for Mass Media). Both courses in the Mass Communications core curriculum (MMC 3100 and MMC 3602) must be completed with a minimum grade of "C" before any other Mass Communications course may be taken. Students failing to achieve a minimum grade of "C" in both MMC 3100 and MMC 3602 will be disallowed as majors in the department. A 2.5 GPA in Mass Communications courses is required for graduation, and no student may graduate with a grade lower than "C" in any Mass Communications course.
Required are six hours in the Mass Communications core curriculum (MMC 3100 and MMC 3602) and 28 hours of a combination of required and selective sequence courses for a total of 34 hours in Mass Communications within the 124-hour degree requirement. Of the 124 hours at least 90 hours must be outside Mass Communications courses, and 65 of those hours must be in the liberal arts. Six hours in Mass Communications writing courses (three hours in addition to MMC 3100) are a part of the graduation requirement.
A maximum of nine semester hours in Mass Communications courses will be accepted from a community college or other lower-level program toward a degree in Mass Communications. It is suggested that the nine hours include the equivalent of the departmental core curriculum and one sequence introduction course. Approval by an appropriate advisor is required.
At least eighteen (18) hours of resident departmental courses are required.
Sign Language may be used as an option by Mass Communications majors to fulfill the language requirement.
The departmental sequence requirements are:
Departmental Core Curriculum - MMC 3100 (3), MMC 3602 (3)
Sequence Requirements
ADVERTISING Requirements - ADV 3000 (3), ADV 3101 (3), ADV 3300 (3), ADV 4800 (3), ADV 4940 (1), MMC 4203 (3), MMC 4420 (3)
Selective Requirements (9 hrs. required, selected with advisor's approval)
Note: The following courses are required outside the department to complete sequence requirements: ACG 2001, ECO 2013, ECO 2023, and MAR 3023. See specific courses for prerequisites.
News-Editorial Option - JOU 3100 (3), JOU 3101 (3), JOU 4104 (3), JOU 4200 (3), JOU 4206 (3) or PGY 3610 (3), MMC 4200 (3)
Selective Requirements (10 hrs. required, selected with advisor's approval)
Magazine Option - JOU 3100 (3), JOU 3101 (3), JOU 3300 (3), JOU 4200 (3), MMC 4200 (3), MMC 4420 (3), MMC 4936 (3)
Selective Requirements (7 hrs. required, selected with advisor's approval)
Note: The following courses are required outside the department to complete sequence requirements: ECO 1003, PHI 1103, POS 2041, and POS 3142 or POS 2112, and SYG 3010. For Magazine sequence, CRW 2100 is also required. See specific courses for prerequisites.
Selective Requirements (7 hrs. required, selected with advisor's approval)
Note: The following courses are required outside the department to complete sequence requirements: ECO 1003, MAN 3025, POS 2041, and POS 2112 or POS 3142.
News Option - MMC 4200 (3), MMC 4420 (3), RTV 3002 (3), RTV 3300 (4), RTV 4301 (3)
Selective Requirements (12 hrs. required, selected with advisor's approval)
Programming and Production Option - MMC 4200 (3), MMC 4420 (3), RTV 3002 (3), RTV 3100 (3), RTV 3300 (4), RTV 4220 (3), RTV 4320 (3), RTV 4500 (3)
Selective Requirements (3 hrs. required, selected with advisor's approval)
Note: The following courses are required outside the department to complete sequence requirements:
Selective Requirements (6 hrs. required, selected with advisor's approval)
Note: Most Mass Communications courses have prerequisites. They are specified in the course description. Refer to each prerequisite listed to determine progressive prerequisites for each course.
USF 1995-96 Undergraduate Catalog - Page 146
Director: J. Friedlander; Professors: R. Dardenne, D. L. Dickerson, J. Friedlander, G.M. Killenberg, M. Lucoff; Associate Professors: D. S. Bagley III, T. M. Counts, W. G. Fudge, L. Z. Leslie, H. Regis; Assistant Professors: K. F. Brown, S. Laurion, R. Miller, B. K. Petersen, G. Werner, R. Wilber; Lecturers: D. Togie Jr; Professor Emeritus: A. M. Sanderson; Courtesy Professors: W. M. Brady, R. B. Brown, R. J. Haiman, P. A. Kemp, W. A. Morse, D. B. Rochelle, K. D. Stanton, J. E. Young.
USF 1995-96 Undergraduate Catalog - Page 174 - 176
ADV 3000 INTRODUCTION TO ADVERTISING (3)
PR: MMC 3100 and MMC 3602. A study of the structures, functions, and persuasive language of advertising in mass media with attention to social, political, economic, and legal aspects.
ADV 3002 ADVERTISING DESIGN (3)
PR: ADV 3000 for advertising majors; VIC 3000 for other Mass Comm majors. Application of graphic design principles to various areas of advertising. Combining visual and verbal elements effectively.
ADV 3101 ADVERTISING COPYWRITING (3)
PR: ADV 3000 and ECO 2023. Study of laboratory experience in preparation of advertising copy for newspapers, magazines, radio, television, direct mail, outdoor displays, and special items.
ADV 3103 RADIO-TELEVISION ADVERTISING (3)
PR: ADV 3000. An intensive study and analysis of radio and television for advertising purposes, including copywriting, script and storyboard preparation, time buying and selling techniques, audience research methods, and basic production concepts.
ADV 3300 ADVERTISING MEDIA STRATEGY (3)
PR: ACG 2001, ADV 3000, ECO 2023 and ECO 2013. Problems, techniques, strategy of media research, planning, budgeting and effective utilization in advertising.
ADV 3700 RETAIL ADVERTISING PLANNING AND EXECUTION (3)
PR: ADV 3000 and ADV 3101. A study of retail advertising, including management decisions, processes, procedures, media planning, production techniques, and problems affecting the development of advertising to fulfill retail objectives.
ADV 4800 ADVERTISING CAMPAIGNS (3)
PR: ACG 2001, ADV 3101, ADV 3300, MMC 4420, ECO 2013, ECO 2023, and MAR 3023. Advanced advertising course requiring planning and production of complete general advertising campaign, including research, production methods, budgeting, and media schedules.
ADV 4940 ADVERTISING PRACTICUM (1)
PR: CI. For selected advertising sequence majors. Practical experience outside the classroom in a live advertising situation where the student works for academic credit under the tutelage of a professional practitioner. (S/U only.)
FIL 3004 THE FILM AS MASS COMMUNICATION I: SYNTAX (3)
PR: MMC 3100 and MMC 3602. The language, conventions, elements, and patterns of the film medium as related to current models of effective mass communication and new theories of nonverbal communication. Concurrent laboratory experiences in control of light and line.
FIL 3200 THE FILM AS MASS COMMUNICATION II: RHETORIC AND STYLISTICS (3)
PR: FIL 3004. A continuation of FIL 3004 to include the effective arrangements of scenes and sequences in motion picture and television films. Concurrent laboratory experiences in sound and editing.
FIL 4404 SOCIAL HISTORY OF THE FILM, 1945 TO THE PRESENT (3)
PR: MMC 3100 and MMC 3602. The development of the film from 1945 to the present.
JOU 3100 BEGINNING REPORTING (3)
PR: MMC 3100 and MMC 3602. Basic instruction in news judgment, sources of news, newsgathering, and newswriting techniques. Typing ability is required.
JOU 3101 ADVANCED REPORTING (3)
PR: POS 2041, JOU 3100, or RTV 3300 (RTV majors only), JOU 4200 (may be taken concurrently), and PHI 1103. Getting information and writing the more complex and specialized story, techniques of investigative and analytical reporting, including ethical and legal considerations.
JOU 3300 MAGAZINE ARTICLE AND FEATURE WRITING (3)
PR: CRW 2100, JOU 3100. Planning, researching, writing, and marketing articles for general and special interest magazines and newspaper magazine supplements; experiences in developing article idea; inductive analysis of contemporary magazine articles.
JOU 3306 CRITICAL WRITING: EDITORIALS, REVIEWS, COLUMNS (3)
PR: JOU 3101, JOU 4200. Interpretive and opinion writing for the mass media. Analysis and discussion of current events as a basis for critical thinking and editorial writing; evaluation of editorial pages of leading newspapers. Study of journalistic techniques involved in personal columns.
JOU 3940 REPORTING PRACTICUM (1)
PR: JOU 3101 and CI. For selected News-Editorial Sequence majors. Practical experience outside the classroom in a live newspaper reporting situation where the student works for academic credit under the tutelage of a professional practitioner. (S/U only.)
JOU 4104 PUBLIC AFFAIRS REPORTING (3)
PR: JOU 3101, POS 2041 and POS 3142. Covering city council meetings, courthouse, city hall, courts, society, and other special assignments. Emphasis is on coverage of major governmental units of all levels of government, including examination and interpretation of public documents and records.
JOU 4200 NEWS EDITING I (3)
PR: ECO 1003, JOU 3100, and SYG 3010. Evaluating news and its display; editing and rewriting copy for the mass media, with emphasis on the daily newspaper; news judgment, headlines, makeup; ethical problems.
JOU 4206 NEWSPAPER DESIGN AND TYPOGRAPHY (3)
PR: JOU 4200 or CI. Theoretical and practical applications of newspaper design; problems in newspaper layout; the research of newspaper typography and design and its application; redesign of contemporary newspapers.
JOU 4941 EDITING PRACTICUM (1)
PR: Senior standing, JOU 4200 and CI. For selected News-Editorial Sequence majors. Practical experience outside the classroom at a daily newspaper copydesk, where the student works for academic credit under the tutelage of a professional news editor. (S/U only.)
JOU 4944 MAGAZINE PRACTICUM (1)
PR: Senior standing and CI. For selected Magazine Sequence majors. Practical experience outside the classroom in a live magazine or industrial publication situation where the student works for academic credit under the tutelage of a professional practitioner. (S/U only.)
JOU 5116 EXPLORATIONS IN NEWSWRITING (3)
PR: Graduate Status in Mass Communications or CI. Students work to develop writing styles, reporting on and creating stories about significant issues, events, and ideas. The course explores the notion that narrative-style journalism can be accurate, thorough, fair, and compelling, effectively bringing readers into stories and giving them a bigger stake in the news. The focus is on going beyond traditional practices of reporting and writing news stories.
MMC 3100 WRITING FOR THE MASS MEDIA (3)
PR: Sophomore standing; 2.7 GPR; grade of "C" in ENC 1101, ENC 1102, typing proficiency, and passing score on English Diagnostic Test. An introduction to the basic skills of writing for the mass media with practice in library research, persuasive writing, and informational writing.
MMC 3602 MASS COMMUNICATIONS AND SOCIETY (3)
PR: Sophomore standing. A survey of the history, theory processes, and philosophy of mass communications and the mass media in the United States, and their relationship to the other major institutions of American society.
MMC 4123 MEDIA SCRIPT WRITING (3)
PR: MMC 3100 and MMC 3602. An introduction to the techniques of writing scripts for photographic and multi-media presentation, electronic media, and industrial and documentary film.
MMC 4200 HISTORY AND PRINCIPLES OF COMMUNICATIONS LAW (3)
PR: MMC 3100 and MMC 3602. Historical and constitutional backgrounds of freedom and control of expression, statutory enactments, major court decisions and administrative rulings which affect print media, telecommunications, advertising, and public relations.
MMC 4203 COMMUNICATION ETHICS (3)
PR: MMC 3602 and MMC 3100 or CI. A study of the fundamental principles and philosophies of ethics and their application to the decision-making process in the various professions of mass communications.
MMC 4420 RESEARCH METHODS IN MASS COMMUNICATIONS (3)
PR: MMC 3100, MMC 3602. An introduction to the theory and practice of quantitative and historical research methods as applicable to the study of media and mass communications. Emphasis on survey research, evaluation of data, and report writing.
MMC 4900 DIRECTED READING IN MASS COMMUNICATIONS (1-3)
PR: Junior standing, CC and CI. Reading and directed study in special topics.
MMC 4910 INDIVIDUAL RESEARCH IN MASS COMMUNICATIONS (1-3)
PR: CC and CI. The course provides means for a student to do independent study in an area not covered by a numbered course.
MMC 4936 SELECTED TOPICS IN MASS COMMUNICATIONS STUDIES (1-3)
PR: Junior standing. Courses designed to meet current or specific topics of interest to instructors and students.
MMC 4945 MEDIA INTERNSHIP-SEMINAR (3)
PR: CI and 15 hours in Mass Com. courses and completion of an 8-12 week media internship with newspaper, broadcast station, or other media-related agency approved by the department and paid by the sponsor. Reports on experiences for discussion and evaluation. (S/U only.)
PGY 3610 PHOTOJOURNALISM I (3)
PR: MMC 3100 and MMC 3602. Camera operation, darkroom techniques, picture composition; editing, ethics, history, and laws in connection with photojournalism.
PGY 3620 PHOTOJOURNALISM II (3)
PR: PGY 3610. Advanced process and practice of photography for publication. Content includes advanced camera and laboratory techniques, publication requirements and theory of photochemical color separation used in magazine and newspaper. Emphasis is placed on student production.
PGY 4110C COLOR PHOTOGRAPHY (3)
PR: PGY 3620. Development of knowledge and skills of color photography for publication and presentation. Emphasis is on the use of transparency and negative color materials in their application to the media. Laboratory required.
PUR 3000 PRINCIPLES OF PUBLIC RELATIONS (3)
PR: MMC 3100 and MMC 3602. The functions of public relations within corporate and institutional structures; ethical standards of practice, and relationships of the practice to the public media and other modes of contemporary communication.
PUR 4001 ADVANCED PUBLIC RELATIONS (3)
PR: PUR 4401, PUR 4100, and MMC 4420. As final course in PR sequence, it involves intensive study of counseling and problem-solving techniques used in professional practice. Analysis of case studies and preparation of complete PR program. Extensive reading in the literature of contemporary practice.
PUR 4100 WRITING FOR PUBLIC RELATIONS (3)
PR: JOU 3100, PUR 3000. Persuasive writing techniques unique to the practice of public relations; application of principles and ethical practices to problem-solving situations drawn from case studies; writing formats used in promotional and publicity literature.
PUR 4401 PUBLIC RELATIONS: ISSUES, PRACTICES AND PROBLEMS (3)
PR: PUR 3000. The theory of public relations practice and its application in the real world. The role of the public relations practitioner in business, government and social institutions, and the nature of specialized areas of the practice. Identification of public issues, analysis of potential impact on organizations and development of strategies to deal with them successfully and responsibly. Communication techniques and trends.
PUR 4700 PUBLIC RELATIONS PRACTICUM (1)
PR: Senior standing and CI. For selected Public Relations Sequence majors. Practical experience outside the classroom in a professional public relations situation where the student works for academic credit under the tutelage of a professional practitioner.
RTV 3002 INTRODUCTION TO TELECOMMUNICATIONS (3)
PR: MMC 3100 and MMC 3602. A survey of the organization, structure, and function of the broadcasting industry.
RTV 3100 WRITING FOR RADIO AND TV (3)
PR: ENC 3310 or CRW 2100, RTV 3002. The writing of radio and television scripts such as documentaries, children's programs, commercials, dramas, talks, and demonstrations.
RTV 3210 RADIO PRODUCTION AND DIRECTION (3)
PR: RTV 3002. Radio production and direction; laboratory and broadcast experiences.
RTV 3225 VIDEO WORKSHOP (1)
PR: MMC 3100 and MMC 3602. An introduction to the techniques and applications of field television production and electronic editing.
RTV 3300 BROADCAST NEWS (4)
PR: MMC 3602 AND MMC 3100. The study and methods in gathering, writing, and editing newscasts for radio and television.
RTV 3941 RADIO PRACTICUM (1)
PR: RTV 3210 and CI. The study, rehearsal, and production of radio programs and materials. (S/U only.)
RTV 4220 TV PRODUCTION AND DIRECTION (3)
PR: RTV 3002, and junior standing. A basic course in the techniques of producing and directing TV programs.
RTV 4301 TV NEWS FILM (3)
PR: RTV 3002 and RTV 3300. Techniques in writing and filming for television news.
RTV 4320 ELECTRONIC FIELD PRODUCTION (3)
PR: RTV 3002 and RTV 3300. Advanced producing, scripting, lighting, camera, and editing for video production on location. Introduction to computer editing and graphics.
RTV 4500 THE BROADCAST PROGRAM (3)
PR: RTV 3002. Program concepts, resources, costs, selection and scheduling. Analysis of programming in terms of structures, appeals and strengths.
RTV 4700 TELECOMMUNICATIONS LAW AND POLICY (3)
PR: for Broadcast News Option: RTV 3002, RTV 3300, MMC 4200, POS 3142 or POS 2112; for Programming Option: RTV 3002, RTV 4500, RTV 3100 or RTV 3300, and Senior standing. A study of broadcasting industry from the perspective of governmental regulation and the political process with special emphasis on how regulatory policy is determined.
RTV 4942 TV PRACTICUM (1)
PR: RTV 4220 and CI. The study, rehearsal and production of television programs and materials. (S/U only.)
VIC 3000 INTRODUCTION TO VISUAL COMMUNICATIONS (3)
PR: MMC 3100 and MMC 3602. The survey of visual communication theory, techniques, and their contemporary application and social influences as applied to the visual media with emphasis on still photography, motion pictures, video tape, and graphics.
VIC 3943 VISUAL COMMUNICATION PRACTICUM (1)
PR: Senior standing and CI. For selected Visual Communications Sequence majors. Practical experience outside the classroom in a professional environment where the student works for academic credit under the tutelage of a professional practitioner. (S/U only.)
Send comments to:
Margaret R. Martinroe - webCat@ugs.usf.edu
Publication Date: June 1, 1995
http://www.ugs.usf.edu/catalogs/9596/masscomm.htm