USF 1996-97 Undergraduate Catalog - Pages 197 - 198

MARKETING COURSES

MAR 2931 SELECTED TOPICS IN MARKETING (1-4)

PR: CI. Topics to be selected by department chairman. May be repeated if topics vary. Not available for credit to upper-level students who have been admitted to the College of Business. May be repeated up to 8 credit hours.

MAR 3023 BASIC MARKETING (3)

PR: ACG 2021, ECO 2013, ECO 2023, or CI. Survey of the marketing of goods and services within the economy. Attention is paid to the impact of marketing on other functional areas of business as well as society.

MAR 3400 PROFESSIONAL SELLING (3)

PR: MAR 3023 or CI. A study of the stages of the professional selling process, and the role of sales in today's marketing environment. Emphasis on learning adaptive selling techniques and developing effective interpersonal communications skills. Sales careers are examined.

MAR 3613 MARKETING RESEARCH (3)

PR: QMB 3200, MAR 3023. A study of research methods and techniques applicable to problem solving in marketing. Attention is also given to defining information needs, determining the value of information, interpreting and reporting information for use in marketing decision making.

MAR 3823 MARKETING MANAGEMENT (3)

PR: MAR 3023. An applications oriented study of the marketing function at an intermediate level. Emphasis upon techniques for analysis and problem-solving. Builds upon the principles and concepts learned in MAR 3023, and provides a strong foundation for the remaining courses in the marketing curriculum.

MAR 4156 INTERNATIONAL MARKETING (3)

PR: MAR 3023. A study of procedures and problems associated with establishing marketing operations in foreign countries. Includes the institutions, principles and methods involved in the solution of these business problems as well as the effects of national differences on business practices and buyer behavior.

MAR 4203 CHANNELS MANAGEMENT (3)

PR: MAR 3023. A detailed study of marketing channels as a functional area of marketing management responsibility and as a part of marketing strategy. Attention is given to wholesaling and retailing and their structural, dynamic interrelationships including distribution logistics.

MAR 4213 LOGISTICS AND PHYSICAL DISTRIBUTION MANAGEMENT (3)

PR: MAR 3023 or CI. A study of logistics in the marketing of goods and services. Includes a description and analysis of the logistics environment as well as components of the physical distribution system with emphasis on information flows and the application of quantitative techniques used in establishing and controlling customer service levels.

MAR 4231 RETAILING MANAGEMENT (3)

PR: MAR 3023. A comprehensive study of the retailing structure, institutions, and environment. Includes pertinent management theories and practices in analyzing, organizing, planning and controlling retail operations, both large and small.

MAR 4333 PROMOTION MANAGEMENT (3)

PR: MAR 3023 or CI. A study of the role of promotion in the marketing program of the firm, including the promotional tools available to the marketing manager and the various types of decisions made in the promotional area. Decision making process in development of a promotional program is emphasized.

MAR 4403 SALES MANAGEMENT (3)

PR: MAR 3023 or CI. A study of sales management and strategy as a subset of marketing management. Emphasis is placed on developing the problem-solving and decision-making skills required of the sales manager in the modern market-oriented company.

MAR 4453 BUSINESS TO BUSINESS MARKETING (3)

PR: MAR 3023. A study of the marketing of goods and services to the industrial and institutional sectors. Includes characteristics of the markets and channels of distribution, sales, management, research and promotional practices, marketing policies and strategies.

MAR 4503 BUYER BEHAVIOR (3)

PR: MAR 3023. A study of the basic concepts of buyer behavior, including pre- and post-purchase attitudes and behavior patterns, information processing relating to the functional areas of marketing and the buyer's decision-making process. Managerial applications to marketing are emphasized.

MAR 4824 MARKETING MANAGEMENT PROBLEMS (3)

PR: Senior Standing, MAR 3823, MAR 3613, and two other 4000 level marketing courses, or CI. The integration of marketing knowledge applied to decision roles in managing the total marketing effort of firms, and coordination with other major functional areas on specific problems.

MAR 4903 INDEPENDENT RESEARCH (1-3)

PR: CI. Individual study contract with instructor and department chairperson required. The research project will be mutually determined by the student and instructor. May be repeated up to 6 credit hours.

MAR 4905 INDEPENDENT STUDY (1-3)

PR: CI. Specialized independent study determined by the students' needs and interests. May be repeated up to 6 credit hours. (S/U only.)

MAR 4933 SELECTED TOPICS IN MARKETING (1-3)

PR: CI. Topics to be selected by instructor and department chairperson.

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Karen M. Hall - webCat@ugs.usf.edu
Effective Date: Semester I, 1996