| COLLEGE: | Arts and Sciences | |
| DEPARTMENT: | Mass Communications | |
| PREFIX: | ADV | |
| NUMBER: | 3300 | |
| TITLE: | Advertising Media Strategy | |
| CREDIT HOURS: | 3 | |
| UGR: | ||
| PREREQUISITES: (abbreviations) |
PR: ADV 3008 and ECO 1000 | |
| DESCRIPTION: | Problems, techniques, strategy of media research, planning, budgeting and effective utilization in advertising. |
http://www.ugs.usf.edu/sab/