| COLLEGE: | Arts and Sciences | |
| DEPARTMENT: | Mass Communications | |
| PREFIX: | ADV | |
| NUMBER: | 3500 | |
| TITLE: | Advertising Research | |
| CREDIT HOURS: | 3 | |
| UGR: | ||
| PREREQUISITES: (abbreviations) |
PR: ADV 3008. | |
| DESCRIPTION: | Overview of scientific research methods as used in advertising. Emphasis on the acquisition, analysis, and evaluation of primary and secondary data, and the principles of survey and experimental research. |
http://www.ugs.usf.edu/sab/