| COLLEGE: | Arts and Sciences | |
| DEPARTMENT: | Mass Communications | |
| PREFIX: | ADV | |
| NUMBER: | 4301 | |
| TITLE: | Advanced Media Strategy | |
| CREDIT HOURS: | 3 | |
| UGR: | ||
| PREREQUISITES: (abbreviations) |
PR: ADV 3101, ADV 3300, ADV 3500, ADV 4600, ECO 1000, MAR 3023. | |
| DESCRIPTION: | Emphasizing decision making and critical thinking, this advanced course prepares students for the complexities of advertising media planning, implementation, and evaluation. |
http://www.ugs.usf.edu/sab/