| COLLEGE: | Arts and Sciences | |
| DEPARTMENT: | Mass Communications | |
| PREFIX: | ADV | |
| NUMBER: | 4310 | |
| TITLE: | Digital Media | |
| CREDIT HOURS: | 3 | |
| UGR: | ||
| PREREQUISITES: (abbreviations) |
PR: ADV 3101, ADV 3300, ADV 3500, ADV 4600, ECO 1000, MAR 3023. | |
| DESCRIPTION: | This course focuses on the impact of new communication technologies on consumer behavior and advertising practice. Students will learn the nature of digital media options and how to incorporate them into advertising planning. |
http://www.ugs.usf.edu/sab/