
| COLLEGE: | Arts and Sciences | |
| DEPARTMENT: | Mass Communications | |
| PREFIX: | ADV | |
| NUMBER: | 4800 | |
| TITLE: | Advertising Campaigns | |
| CREDIT HOURS: | 3 | |
| UGR: | ||
| PREREQUISITES: (abbreviations) |
PR: ADV 3101, ADV 3300, ADV 3500, ECO 1000, and MAR 3023. | |
| DESCRIPTION: | Advanced advertising course requiring planning and production of complete general advertising campaign, including research, production methods, budgeting, and media schedules. |
http://www.ugs.usf.edu/sab/