| COLLEGE: | Arts and Sciences | |
| DEPARTMENT: | Mass Communications | |
| PREFIX: | MMC | |
| NUMBER: | 6415 | |
| TITLE: | Strategic Communication Media | |
| CREDIT HOURS: | 3 | |
| UGR: | ||
| PREREQUISITES: (abbreviations) |
PR: PUR 5505. | |
| DESCRIPTION: | This concepts course emphasizes strategic thinking in media planning for communication campaigns. Students learn the process of critically evaluating media, purchasing media outlets, scheduling media weight and evaluating media impact. Nonrestricted. |
http://www.ugs.usf.edu/sab/