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COLLEGE:   Arts and Sciences
DEPARTMENT: Mass Communications
PREFIX: MMC
NUMBER: 6418
TITLE: Strategic Message Design
CREDIT HOURS: 3
UGR:
PREREQUISITES:
(abbreviations)
   
DESCRIPTION: This seminar covers the development of strategic messages for particular audiences to accomplish communication objectives. Topics are research, planning, persuasion, message strategies, and message evaluation. Unrestricted and not repeatable for credit.


Please send any suggestions or comments to:
Karen M. Hall - webcat@ugs.usf.edu

http://www.ugs.usf.edu/sab/