| COLLEGE: | Arts and Sciences | |
| DEPARTMENT: | Mass Communications | |
| PREFIX: | PUR | |
| NUMBER: | 3500 | |
| TITLE: | Public Relations Research | |
| CREDIT HOURS: | 3 | |
| UGR: | ||
| PREREQUISITES: (abbreviations) |
PR: PUR 3000 and LIS 2005. | |
| DESCRIPTION: | The theory and practice of quantitative and qualitative research methods as applicable to the study of public relations and public relations campaigns. Emphasis is on the scope of research methods available to public relations practitioners, evaluation of data and report writing. |
http://www.ugs.usf.edu/sab/