| COLLEGE: | Arts and Sciences | |
| DEPARTMENT: | Mass Communications | |
| PREFIX: | PUR | |
| NUMBER: | 4100 | |
| TITLE: | Writing For Public Relations | |
| CREDIT HOURS: | 3 | |
| UGR: | ||
| PREREQUISITES: (abbreviations) |
PR: JOU 2100 and PUR 3000. | |
| DESCRIPTION: | Techniques for creating effective written public relations communications to achieve organizational goals, including news releases, proposal letters, broadcast scripts, and memos. Exercises based on case study scenarios. |
http://www.ugs.usf.edu/sab/