| COLLEGE: | Arts and Sciences | |
| DEPARTMENT: | Mass Communications | |
| PREFIX: | PUR | |
| NUMBER: | 5505 | |
| TITLE: | Introduction to Strategic Communication Theory and Practice | |
| CREDIT HOURS: | 3 | |
| UGR: | ||
| PREREQUISITES: (abbreviations) |
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| DESCRIPTION: | The course is designed to act as a "bridge" between undergraduate and graduate public relations and advertising education, and between professional communication practices and strategic communication scholarship. |
http://www.ugs.usf.edu/sab/