| COLLEGE: | Arts and Sciences | |
| DEPARTMENT: | Mass Communications | |
| PREFIX: | PUR | |
| NUMBER: | 6607 | |
| TITLE: | Strategic Communication Management | |
| CREDIT HOURS: | 3 | |
| UGR: | ||
| PREREQUISITES: (abbreviations) |
PR: GS in Mass Communications or CI. | |
| DESCRIPTION: | The focus is on the theoretical basis of public relations and advertising as a management function. These theories are applied to strategic communication management. Nonmajors allowed with necessary prerequisites. Not repeatable for credit. |
http://www.ugs.usf.edu/sab/