USF Undergraduate Council - Minutes of April 24, 2000

Present: Mary Alice Backsdale-Ladd, Eva Christensen, Richard Dietrich, Grace Erickson, Ram Pendyala, Ken Pothoven, Jennifer Salk, Edward Silbert (Chairperson)

Absent: Thomas Johnson

Guests: Mark Amen, David Crane, Jay Friedlander, Paul Givens, Derina Holtzhausen, Scott Liu, Rick Meyer, Ralph W. Oberste-Vorth, A. David Snider, Curtis Wienker

The meeting was called to order at 3:10 p.m.

1. The minutes of April 10, 2000 were approved.

2. Announcements

   Ram Pendyala was chosen as the new chairperson of the Undergraduate Council for the 2000-2001 academic year.

3. Review of Course Proposals

   • 3+2 Program MBA Program: Colleges of Arts and Sciences and Business Administration - This program will represent a joint venture between the Colleges of Arts and Sciences and Business Administration. Under this program, students would complete their undergraduate general education and major requirements in three years under the College of Arts and Sciences, as well prepare themselves for entry into the MBA program at the beginning of their fourth year. After presenting a revised program with higher admissions standards, a minimum of 90 undergraduate hours, and clear proposal objectives, this program was approved.

   • Certificate in TQM (Total Quality Management) - The Certificate in TQM offers an opportunity to document professional achievement in the area of quality. Professionals from all industries benefit from professional certificate programs. In many states, course work associated with University sponsored certificate programs may be used to document continuing professional development. Following discussion, it was approved.

   • Mass Communications – Change in Major Requirements - These changes involve an expansion of the major from 34 to 37 hours and many new requirements for students in the school’s four sequences and four options. Following discussion, these changes were approved.

   • Pre-Professional Study Program w/in Liberal Studies/ ALA Degree Program - Pre-Professional study option in Liberal Studies, involving the cooperative support of the School of Architecture and Community Design. Following discussion, this program was approved.

   • Math- Major/ Minor Change - The Department of Mathematics recommends that, beginning in the academic year 2000-01, the requirements for both the major and the minor in mathematics be modified. Following discussion, these revisions were approved.

   • ADV 3501 Advertising Research - This course is an overview of scientific research methods as used in advertising. Emphasis on the acquisition, analysis, and evaluation of primary and secondary data, and the principles of survey and experimental research. Following discussion, this course was approved as a new course.

   • ADV 4600 Advertising Management - This course involves an application of analytical planning concepts to advertising planning and decision-making. Case study method used to explore advertising and promotional programs; media and creative strategies; consumer, retail, industrial, and public service applications. Following discussion, this course was approved as a new course.

   • ARC 4931 Selected Topics in Architecture and Community Design - Variable topics will be offered for pre-professional studies of students in the Liberal Studies Major/ ALA degree program and as electives for other undergraduates. Following discussion and changes to proposal, this course was approved as a new course.

   • EGN 2xxx Light and the Arts: A Quantitative Approach - This course involves physical and aesthetic aspects of light, elementary physics of light sources, waves and photons, and human vision. It also deals with color and intensity effects in well-known paintings, photographs, films, theatrical lighting and holography. Following discussion and with the stipulation that the course be shared with the chairman of fine arts, this course was approved as a new course with 6 approvals and 1 abstaining vote.

   • JOU 4212 Magazine Design and Production - This course involves theoretical and practical application of design principles for magazines. Basics of desktop design software, study of visual design, page architecture, typography, color and illustrations are covered. Students study integration of design elements in the design of magazine covers and design elements specific to magazine and production preparation. Following discussion and pending submittal of revised syllabus, this course was approved as a new course.

   • PUR 3500 Public Relations Research - This course involves the theory and practice of quantitative and qualitative research methods as applicable to the study of public relations and public relations campaigns. Emphasis is on the scope of research methods available to public relations practitioners, evaluation of data and report writing. Following discussion and change in description, this course was approved as a new course.

   • PUR 4103 Public Relations Design and Production - This course involves theoretical and practical applications of design for public relations publications. The study of design software, visual design, page architecture, typography, colors and illustrations are covered. Students will study the integration of design elements in the design of different types of public relations publications. Following discussion, this course was approved as a new course.

   • ECP 3613 Econ Urban Environment – MW/MI - This course examines the economic dimensions of cities along with the social problems that characterize those cities. Following discussion, this course was approved as meeting MW/MI criteria with 6 approvals and 1 abstaining vote.

The meeting was adjourned at 5:54 p.m.

Please send any suggestions or comments to:
Office of Undergraduate Studies